Disney spent $370 million dollars between actually remaking Snow White and promoting it.
The numbers from Disney’s point of view are not encouraging. As it stands right now, they’re not even going to clear $200 million. Since theaters generally take about half of the gross, the movie is going to have to gross a little over $700 million just to break even. And again, they’re not going to clear $200 million.
It’s entirely plausible that Disney won’t survive this.
The reasons for this failure are abundantly clear…
