Democrats are losing the battle for voters’ hearts because the party’s message lacks emotional appeal, according to a widely circulated critique of House Democratic communications strategy.
“Our message sounds like an audit report on defense logistics,” wrote Dave Helfert, a former Appropriations spokesman who now works for Rep. Neil Abercrombie (D-Hawaii). “Why are we defending [the State Children’s Health Insurance Program] instead of advocating a ‘Healthy Kids’ plan?”
This tells us two things.
- The Democrats in the end value emotionalism over reality, as a way to get your vote. To anyone who’s been watching politics in this country for any length of time, they should come to no surprise at all. It is a bit of a surprise, however, to get them to admit this so openly. Particularly, in a policy memo.
- In their view, emotionalism, outweighs principle. This is something that I will touch on this afternoon, using Barrack Obama as the unfortunate example. In reality, Democrats have no principle, other than attaining and maintaining power. Everything else, is on the table; there is likely to change positions on a given issue mid-speech, as they are to maintain them…. in the hopes of making everyone ‘feel’ included. (There’s that emotionalism again…)
Oh; this perhaps tells us something else, as well. The reason that the Democrats have no emotion behind what they’re trying to sell us, is because they don’t believe it themselves.
Tags: Barrack Obama, change, children, Democrat, Democrats, Elections, hope, NY, Obama, politics, POW, UN, W
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