The great Paul Harvey used to say that tomorrow will always be better than today. For those of us who lived through the 1950s to the early 1970s that was something of a common theme.

Certainly, that was the idea behind 1958 which was called by some, the international geophysical year, or IGY, which was gently lampooned by Donald Fagan on his nightfly album in both the song “IGY” and ,”New Frontier” .

And speaking of new frontier, that was certainly reflected in the speeches JFK made back in the day.

And then JFK, RFK and MLK all caught a bullet or two.

The disillusion that resulted in large part gave way to the drug induced euphoria of the ’60s, which in turn, gave way to the tragedies attached to that subculture. Then came the race riots, then came Watergate.

It is interesting from a historical perspective to notice that most of the optimism in the ’50s and ’60s seemed to center around technical achievements, most of which seemed to be coming from these United States. Oh, we had German technocracy in automobiles. We had Japanese technocracy in electronics, but even there most of the true advancements seemed to be coming from our industry here in the states. If we believed the optimistic promises that were made, we had every reason to believe that our supremacy in that direction would continue.

But slowly, ever so slowly, and perhaps subconsciously, humanity began to recognize that for all of the technical advancements, both wonderful, and terrible, humanity itself has not improved.

The aforementioned Paul Harvey in his acceptance speech of a Radio and Records award (which by the way is available on YouTube) said, (and I’m paraphrasing here)

” Isn’t it amazing, with noisy depressing news hour after hour, and all of our emphasis on the negative crime inflation, fires, floods, with our persistent preoccupation with negatives, we tend to un-sell ourselves on a way of life which is in fact the envy of the rest of the world.”

And those negative messages keep getting repeated, and repeated, and repeated.

As Harvey put it,”And that repetition, is effective. I tell you, repetition is effective. I tell you repetition is effective.”

Anyone who has been in the radio or TV business will tell you, it’s very true, that repetition is the soul of advertising.

In that speech, Harvey gave us an indication of this. He points out that years ago a game show consistent was asked by Bob Barker “name two brothers who enabled people to fly.

That contestant without a moment’s hesitation blurted out ” Ernest and Julio”. ( These were California winemakers, Ernest and Julio Gallo. We haven’t seen any of their advertising for years, so I suppose only those who lived through the 50s 60s and seventies will recognize the names. They are still in business but they haven’t been doing much advertising for a number of years now. )

Of course the proper answer to the question was the Wright brothers, but years of repetitive conditioning in the form of advertising forced the contestant to answer with the names that she had been hammered with for decades.

With that phenomena in mind, I’m going to dare to propose to you:

* Over 100 years of frantic “news” about global warming, global cooling, climate change I have been nothing more than an advertising campaign.

* The show trial called the “January 6th committee”, was an advertising campaign.

* The recently abandoned multiple prosecutions against Donald Trump, were an advertising campaign.

* Insistence on allowing drag queens to read to children, is an advertising campaign.

* The curriculum in our places of higher education have to a large extent become an advertising campaign, spreading negatives about ourselves, which get instilled in the young minds full of mush who have never experienced life in the world. The dissolutionment instilled by those institutions is further reinforced once those former students get out into the real world and recognize that the supposed education they were given… And paid large dollars for… is worse than useless.

And of course, as Joe Goebels indicated, repeat a lie often enough, and it becomes the truth.

Those are just a few examples, of course, of a larger picture. But notice that in each case negativity about traditional and pro-american life in America is injected repeatedly, with constant negativity in the form of virtue signaling.

There’s another indication of this of course, involving the word misinformation. The efforts of some trying to limit free speech, limit opposing the left, is the strongest indication you’re ever going to find that the LIE is losing its power, that the facts are overwhelming the propaganda.

The most recent election is, I believe, another solid indication that a large number of people are catching on to the contents and results of this playbook, if only subconsciously.

This is particularly true when you look at the stock market and at consumer confidence poll data, immediately following the landslide victory of Donald Trump.

Oh, I know, but say what you will about the stock market… it is if nothing else, a gauge of confidence in the future. If you’re convinced by all the negative advertising that you’re exposed to on a daily basis over a period of decades that the whole damn world is falling apart, and your future is looking bleak, you’re not nearly as likely to invest in that future, much less identify with it. Which I believe is precisely the effect that the “advertisers” want.

It will be interesting to see how much of that preconditioning we as a people will be able to overcome in the next several years. But I believe it’s vital that we do.