Cracker Barrel spent $700MUSD for a makeover, says the New York Post.
According to the Post…
The sweeping makeover includes “decluttered” dining rooms, a revamped menu and other changes aimed at updating a brand long rooted in nostalgia.
In the doing, they stripped away everything that made the place unique. Having seen the inside of one of these made over locations, I can tell you that it amounts to nothing more than a Denny’s with less class.
Oh, granted, the place was having it’s post-covid issues, as were most restaurants. But their problems did not involve the decor. Rather, the food quality and service were tanking. So of course instead of addressing this, they went headlong into removing the Americana feel of the place.
There’s a bright side to all of this, though. I keep hearing rumors they’ll be offering Bud Light on their newly revamped menus.
ADDENDUM: A reader, in discussing the CEO’s next job, says: Her next job is going to be with Chuck E. Cheese’s, where she plans to scrap the arcade theme and pizza. It will be replaced by a fair trade coffee barista experience with their new mascot, a nonbinary, European, naked mole rat named Charles Fromage.
